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Facebook Sued by Advertisers for Inflating Ad Watch Times.

Advertisers are suing Facebook over misleading reports of ad viewership. In 2016, Facebook publicly noted that it inflated the average watch times for videos and claimed to have fixed the issue as soon as they became aware.. [...]

Mobile Ad Spending to Surpass All Traditional Media Combined by 2020.

This year, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. [...]

Video Swells to 25% of US Digital Ad Spending.

This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. [...]

Study: Purchases on Social Media

While social media have a greater effect on what consumers buy now than two years ago, most people haven't actually purchased anything through platforms like Instagram and Snapchat, according to a study by digital commerce firm Sumo Heavy. [...]

Uber looks ahead with its biggest ad campaign

The "Doors Are Always Opening" campaign is part of the company's effort to move past a year of bad publicity and managerial changes. [...]

Shop with a move of the head

eBay uses iPhone X camera to let people shop with a move of the head. The company has developed technology that uses Apple's ARKit and the iPhone X camera to track head movements, allowing for hands-free shopping. [...]

The shoe sold through a Snapchat show

Snapchat's back at it again with another exclusive ecommerce opportunity. The company partnered with Adidas and Darkstore to pre-release a new style of the Falcon W shoe on Aug. 21 [...]

Instagram is building a standalone app for shopping

The app — which may be called IG Shopping — will let users browse collections of goods from merchants that they follow and purchase them directly within the app. [...]

Nike has released a new way to try on shoes

The world's largest sportswear seller has debuted a new way to request shoe try-ons in stores, along with new functionality in its smartphone app.

AR tops list of future shopping experiences

Shopping decisions that will be powered by augmented reality (AR), as well as virtual reality (VR), are among the top retail technology trends of the future. [...]

Hype cycle for emerging technologies

Waiting curbside for an Uber or Lyft driver might one day be the old-fashioned way of getting around. Instead, passengers will need to head to the helipad to catch a ride from a flying autonomous vehicle.